How LinkedIn Used Social Media for Earnings
Here are the three basic social media channels that we used for our first earnings call yesterday:
- The LinkedIn Blog – post from the CFO
- LinkedIn’s Company Page – will link to our twitter page @linkedin (didn’t want too many tweets, cluttering our homepage there, so we decided to have select tweets that redirect to our Twitter page where I’d be live tweeting the call)
- LinkedIn’s Twitter Page (real–time updates during the earning call)
In addition, specific to the earnings call – I found the following two channels helpful. More on that in just a second.
via mariosundar.com
Leveraging specific LinkedIn social media tools. How LinkedIn managed disclaimers. Includes use of StockTwits.